World Market Research Day, an international event that brings together market research and analysis professionals, is celebrated worldwide from 25 April to 6 May 2023. This year’s theme is "Research for a better world.”

Coordinated by ESOMAR, the international association of market research professionals, IMRD23 aims to draw the attention of the world's population to the impact of research and analysis on building a sustainable world for tomorrow.

ESOMAR invites audiences to discover how market research can help in understanding the needs and preferences of different segments of society to design products and services that are inclusive, accessible, and beneficial to all.

Serge Mumbu, General Manager of Target Sarl and ESOMAR representative in the DRC, called for the full involvement of market research professionals to enhance this celebration by publishing the results of further research on relevant issues.

Throughout the two weeks of inspiration, national, regional, and international associations will provide inspiring content demonstrating how critical knowledge and analysis help shape a better society.