Target, the market research company, published on Friday, December 10, 2021, their latest newsletter focuses on all their activities in October. This 21st edition comes back on the Sharing Day based on knowledge mapping, the ESOMAR prize awarded to Serge Mumbu, the documentary studies on banks, and the vaccination campaign's impact against Covid-19 in DRC.

On November 26, 2021, a Sharing Day was organized at Target's Head Quarter. The central theme of this sharing day was "Desk research: Knowledge mapping." Presented by Jehovela Ndombele, Target's collaborator, this session consisted in informing the staff, the consultants, and the trainees about the current knowledge on Desk research.

Target in the spotlight this year. As is customary, the ESOMAR Representative Awards recognizes its best representatives who are part of its global team each year. This year, Serge Mumbu, Managing Director of the market research firm Target was honored. He has been the ESOMAR Representative in the DRC since 2015 and received the ESOMAR Representative Award, Inspiration to the African Community 2021. The General Manager of Target is the only African to win this year's award alongside several other representatives from other continents.

A documentary survey called "bank watch" was conducted by Target. This new documentary survey gives some information on the different weekly activities in the banking sector. It is in particular about the activities of communication, promotion, and events organized by the banks operating in the Democratic Republic of Congo.

Another study conducted in Lubumbashi, Matadi, Kinshasa, and Goma aimed to determine the impact of the vaccination campaign against Covid-19 among citizens. The results of this study were unveiled on Tuesday, November 30, 2021, in Kinshasa, during a webinar animated by the General Manager of Target, Serge Mumbu, and Rodriguez Ajabu (Market Analyst). The study found that the message reached the vast majority of Congolese (86%), mainly through television (82%), word of mouth (51%), radio (48%), and social networks (42%). However, engagement is low, with only 5% of respondents saying they have been vaccinated and 33% considering doing so soon.

Esomar's Inclusive Recruitment and Retention, French Corporate Visit: Target, and Global Impact's Cop 443 writing training conclude this Target newsletter.

Please visit Target's website by clicking on the following link: www.target-sarl.cd