On 29 September 2023, Target Sarl will launch its benchmark survey on: "Media Audience in the DRC". The survey results will be revealed at the Pullman Hotel in Kinshasa, in front of a large audience.

Target wants to offer advertisers, decision-makers and marketing managers a tremendous tool to guide their communications strategy and effectively reach their targets through a judicious choice of appropriate channels, that why their investigators have been surveying nationwide since 2017.

From March 18 to April 24, 2023, Target conducted face-to-face interviews with a representative sample of 2,000 people: 1,000 men and 1,000 women. The representativeness sample is ensured by the quota method applied to the variables: gender, age and city of residence.

The media covered include radio, free-to-air and DTT television, the Internet, cable channels and the print media. The study also provides information on the general profile of media users.

Taking into account a number of issues, including the Covid-19 pandemic and technological improvements that are changing consumer habits in many areas, the Target Media Survey provides a comparative analysis of the last two years.

As consumer habits are shaped by interests, the study of media audiences in the DRC has added an innovative touch by including the main interests of the Congolese people.

A large number of key figures will attend the presentation, including advertisers, media professionals, advertising agencies, researchers and many other key socio-economic players.