The market research agency Target will soon publish the Survey Results on the Impact of Advertising in the DRC. Target conducted this survey from March 18 to April 24, 2021, with a sample of 2,000 people interviewed face-to-face, representative of the Congolese population aged 18 and over in all 26 provincial capitals of the DRC using smartphones. The quota method applied to the following variables: gender, age, and province ensure the sample's representativeness.

To assess Congolese public opinion on advertising, Target structured the study on the impact of advertising around four essential questions. Respondents were asked about their interest in advertising.

Target also studied all the media they followed the advertising, namely TV, radio, billboards, posters, banners, and other advertising media.

The study also looked at which brands had communicated and whose advertising had caught their attention seven days before the survey. Which brands they saw in an advertisement in the seven days before the study. But also which ads they prefer among the ones they watched and why.

To access the complete publication, call (+243) 810451052 or email info@target-sarl.cd.