However, with the rise of generative AI, the potential for transformation has never been greater. AI now enables professionals to achieve remarkable efficiencies in terms of time, budget, and, most importantly, in gaining a deeper understanding of consumer and customer behavior.

In light of these advancements, Target Sarl is excited to host a groundbreaking webinar on Thursday, March 20, from 11:00 AM to 12:00 PM, in collaboration with the Franco-Congolese Chamber of Commerce and Industry (CCIFC). This session will dive deep into the diverse applications of AI in market research and its profound impact on the industry.

Our two distinguished speakers bring a wealth of knowledge and expertise to the table:

• Mehdi Aman, Associate Director in Technology and Analysis at Integrate Consulting (Morocco), brings over 12 years of experience in technical analysis. He is dedicated to helping brands navigate the complexities of market research with agility and enhanced performance.
• Dharmendra Jain, Founder of Actnable AI (Kenya) and Coordinator of the AI Working Group at ESOMAR (World Association of Professional Market Researchers), is a globally recognized thought leader. A sought-after keynote speaker, he offers unparalleled insights into the intersection of AI and market research.

This webinar promises to offer invaluable takeaways, including:

• A deeper understanding of AI’s role beyond the buzzword, and how it truly impacts market research.
• Insight into specific AI concepts and applications through real-world case studies.
• Inspiration to adopt data-driven decision-making at the core of your business strategy.

Don’t miss out on this unique opportunity to learn how AI is not only revolutionizing market research but also reshaping the entire process of generating insights.

Register now for the webinar, happening Thursday, March 20, 2025, from 11:00 AM to 12:00 PM: Register Here.

We look forward to seeing you there!