- Documentary studies
The purpose is to collect previously available information on a specific subject, field, or market, notably through archives, official publications,
the Internet, or experts, to explore an issue or prepare an in-depth study phase.
- Qualitative studies
Understanding attitudes and motivations of a short-listed population’s group. Data collection is carried out using techniques such as Focus Groups,
in-depth individual interviews, Brainstorming, Consumer Immersion, and ethnographies.
- Quantitative studies
Here, we use figures, tables, and graphs, to describe the attitudes, opinions, and behaviors of a representative sample of a population.
We collect data using techniques such as Face-to-Face Paper Interviewing (PAPI), Telephone Interviewing (CATI, Call Center), Computer Interviewing (CAPI),
Mobile Interviewing (CAMI), Web Interviewing (CAWI) or Classroom Interviewing (CLT).